Introducing a new, Kind JetBlue.com Experience

To make good on JetBlue’s mission to be the most caring airline, we needed to make sure that every every touchpoint, from booking to landing, reinforced that feeling. To do so, the team at Big Spaceship devoloped a comprehensive visual system centered around “kind design.” We used that system as the basis as we re-imaged the site experience from top to bottom, including a brand new Booking experience and implementing a more rewarding loyalty program.

Booking With Care

We know the travel experience starts way before they ever set foot in an airport. We also know, people have a lot of options when it comes to booking a flight. That’s why we made sure every click a visitor made on gave them what they needed when they needed it. By providing a transparent and seamless experience that, any traveler could easily see the perks of booking directly through JetBlue.com.

Helping loyalty Soar

Every airline has a loyalty program, but the truth is: it takes a long time for the casual traveler to see any benefits. To address the needs of travelers of all types, we implemented a new, multi-layered benefit program that helped them see there is always a perk in sight.